The Roug Family Story
Peter and Jan Roug were not amateur entrepreneurs. They were successful business owners of Appleton’s Shiny Car Carwash in 1993 followed by Shiny Dog Wash in 2006. The idea for Float Light Float Center and Lounge was the brainchild of their son Jonathon in 2017.
Peter and Jan knew Brett Schroeder, senior vice president and chief lending officer at American National Bank Fox Cities (ANB), and had worked with him at a different bank when they opened their first business, so they decided to meet with Schroeder to discuss Float Light.
“When we met with Brett, he immediately asked us questions and became engaged,” says Jan. “We sensed that Brett believed in our concept and there was a belief that this could get done.”
According to Schroeder, character matters to ANB while bigger banks simply weigh dollars, cash flow and collateral. To show for it, character is one of their pillars of credit at ANB and one of the biggest things they consider when approving a business loan.